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In theory, an online dating service is supposed to provide perfect matches for you. For one low price (anywhere from $19.00 to $39.00 a month) which is automatically billed off your credit card, the online dating service will either guarantee you from 3 to 5 encounters with someone who shares your likes and dislikes or the online dating service will post your dating profile and photo to their forum. At that point any further developments to your love life are entirely up to you.

So what does all this mean? Simply put - loneliness is a big business! An online dating service will pull in thousands of dollars each month for members and thousands more dollars in advertising. Is it any wonder then, that the online dating service industry generates millions of dollars each year? And all because men and women from all walks of life are looking for sex, friendship, compassion or something a little deeper.

What happened to just meeting someone face to face? What were men and women doing before the existence of the online dating service? People seemed to be doing all right for themselves. The Internet didn't really get cooking until the 1980's and early 1990's. Men and women managed to overcome the lack of the Internet and any online dating service for much of the 20th century .